Master in Digital Business

Managing Digital Business focuses on the foundational aspects of digital business management. The course explores the strategies and business case in digital management, along with the human resource management aspects of digital business.

3 CH | 4 ECTS

Digital business finance provides the student with sound financial principles and a multitude of case studies to complete the full picture of business finance applied to the digital enterprise, including the financial strategies, challenges and opportunities that arise in the digital age.

3 CH | 4 ECTS

Digital marketing strategies takes core marketing concepts one step further by presenting a broad spectrum of e-marketing design and planning strategies that go hand-in-hand with state-of-the-art digital advertising tools.

3 CH | 4 ECTS

Digital technologies have emerged as vehicles of change management in winning companies across the board. Being technically literate in digital technologies, their use and application, is a fundamental skill that any aspiring executive needs to acquire.

3 CH | 4 ECTS

This seminar addresses the modern management process, including decision-making and planning, motivating others and efficient communication. Students will focus on exploring the rationale of organizational design and structure to achieve firm objectives, positive employer- employee relations, managerial ethics and the use of control systems

1 CH | 2 ECTS

The digital experience heavily relies on the user interface and usability. Reaching a simple and intuitive design often requires disciplined methodology in defining the design and architecture of user interface and experience.

3 CH | 4 ECTS

The course focuses on the roles, duties and tools associated with customer relationship management in the digital era. It also teaches the use of software tools such as CRM, which have become an industry standard.

3 CH | 4 ECTS

Nowadays, it is impossible to be a leader without thinking innovatively or without the capability to lead organizations in an ever-changing context, where organizations have undefined and dynamic profiles. This course introduces students to the key issues of becoming an effective leader and applying entrepreneurial thinking to ensure organizational success. The course creates the framework for examining and developing students’ own personal leadership attributes.

3 CH | 4 ECTS

Students focus on methods for capturing, analyzing and processing web data and social network elements. The course explores the metrics that are currently available to leverage the understanding of web analytics to enhance corporate image and business profitability.

3 CH | 4 ECTS

This seminar aims to provide students with the necessary skills for effective communication of a luxury brand. Based on storytelling and persuasion, students will learn the importance of creativity, being authentic and building an experience for the customer.

1 CH | 2 ECTS

Global e-commerce trends focus on new and current e-business tendencies. The course provides insight in how the use of artificial intelligence (AI) is providing an edge in strategic e-commerce planning. Furthermore, the course introduces the tools and methods to make e-commerce an internationalization tool.

3 CH | 4 ECTS

The Digital Economy Ecosystem focuses on the different e-business elements that merge to create a digital ecosystem and how they interact among themselves. Furthermore, the course provides detailed analysis and hands-on practical work on the role of the chief digital officer and IT security as a guarantee of safety for users and corporations.

3 CH | 4 ECTS

Crafting the Digital Business Model focuses on the architecture of digital business markets and models. The course introduces a full set of business-enhancing gamification techniques that are changing the landscape of how e-business is done.

3 CH | 4 ECTS

This course provides a practical approach to building a startup starting from an original idea, all the way to launching a real startup. It provides all necessary methods, tools and knowledge to craft a startup from the ground up and to grow early-stage companies. This course also offers tools and techniques to leverage social media platforms for startups launch and development. Students will learn financing models, growth, exit and optimizations strategies.

3 CH | 4 ECTS

The Online Reputation Management seminar focuses on all relevant aspects of public digital image management. The seminar discusses online corporate reputation management in the era of social networks, user reviews and instant communication.

1 CH | 2 ECTS