Master in Digital Business
Modern companies need qualified individuals to lead digital transformation and strategies.
EU's Master in Digital Business is an all-encompassing program, providing participants with interest in new business spheres with the necessary know-how to excel in the digital era. From legal aspects to strategy, finance, business models and change management among others, this program provides students with the key competences required to lead digital change in an organization or to create a new online venture.
Program Structure
The Master in Digital Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
(13 CH | 18 ECTS)
Managing Digital Business
Show detailsManaging Digital Business focuses on the foundational aspects of digital business management. The course explores the strategies and business case in digital management, along with the human resource management aspects of digital business.
3 CH | 4 ECTS
Digital Business Finance
Show detailsDigital business finance provides the student with sound financial principles and a multitude of case studies to complete the full picture of business finance applied to the digital enterprise, including the financial strategies, challenges and opportunities that arise in the digital age.
3 CH | 4 ECTS
Digital Marketing Strategies
Show detailsDigital marketing strategies takes core marketing concepts one step further by presenting a broad spectrum of e-marketing design and planning strategies that go hand-in-hand with state-of-the-art digital advertising tools.
3 CH | 4 ECTS
Digital Technologies & Change Management
Show detailsDigital technologies have emerged as vehicles of change management in winning companies across the board. Being technically literate in digital technologies, their use and application, is a fundamental skill that any aspiring executive needs to acquire.
3 CH | 4 ECTS
Seminar: Boosting Creativity
Show detailsThis seminar addresses the modern management process, including decision-making and planning, motivating others and efficient communication. Students will focus on exploring the rationale of organizational design and structure to achieve firm objectives, positive employer- employee relations, managerial ethics and the use of control systems
1 CH | 2 ECTS
(13 CH | 18 ECTS)
Digital Business Design
Show detailsThe digital experience heavily relies on the user interface and usability. Reaching a simple and intuitive design often requires disciplined methodology in defining the design and architecture of user interface and experience.
3 CH | 4 ECTS
Customer Relationship Management
Show detailsThe course focuses on the roles, duties and tools associated with customer relationship management in the digital era. It also teaches the use of software tools such as CRM, which have become an industry standard.
3 CH | 4 ECTS
Leadership & Entrepreneurial Thinking
Show detailsNowadays, it is impossible to be a leader without thinking innovatively or without the capability to lead organizations in an ever-changing context, where organizations have undefined and dynamic profiles. This course introduces students to the key issues of becoming an effective leader and applying entrepreneurial thinking to ensure organizational success. The course creates the framework for examining and developing students’ own personal leadership attributes.
3 CH | 4 ECTS
Social Media & Web Analytics
Show detailsStudents focus on methods for capturing, analyzing and processing web data and social network elements. The course explores the metrics that are currently available to leverage the understanding of web analytics to enhance corporate image and business profitability.
3 CH | 4 ECTS
Seminar: Communication Skills
Show detailsThis seminar aims to provide students with the necessary skills for effective communication of a luxury brand. Based on storytelling and persuasion, students will learn the importance of creativity, being authentic and building an experience for the customer.
1 CH | 2 ECTS
(13 CH | 18 ECTS)
Global E-Commerce Trends
Show detailsGlobal e-commerce trends focus on new and current e-business tendencies. The course provides insight in how the use of artificial intelligence (AI) is providing an edge in strategic e-commerce planning. Furthermore, the course introduces the tools and methods to make e-commerce an internationalization tool.
3 CH | 4 ECTS
The Digital Economy Ecosystem
Show detailsThe Digital Economy Ecosystem focuses on the different e-business elements that merge to create a digital ecosystem and how they interact among themselves. Furthermore, the course provides detailed analysis and hands-on practical work on the role of the chief digital officer and IT security as a guarantee of safety for users and corporations.
3 CH | 4 ECTS
Crafting the Digital Business Model
Show detailsCrafting the Digital Business Model focuses on the architecture of digital business markets and models. The course introduces a full set of business-enhancing gamification techniques that are changing the landscape of how e-business is done.
3 CH | 4 ECTS
Digital Startups
Show detailsThis course provides a practical approach to building a startup starting from an original idea, all the way to launching a real startup. It provides all necessary methods, tools and knowledge to craft a startup from the ground up and to grow early-stage companies. This course also offers tools and techniques to leverage social media platforms for startups launch and development. Students will learn financing models, growth, exit and optimizations strategies.
3 CH | 4 ECTS
Seminar: Online Reputation Management
Show detailsThe Online Reputation Management seminar focuses on all relevant aspects of public digital image management. The seminar discusses online corporate reputation management in the era of social networks, user reviews and instant communication.
1 CH | 2 ECTS
Final Project
Show detailsStudents will also be required to submit a final project (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.
4 CH | 6 ECTS
Learning Outcomes
This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own startups from scratch. During this program, students will:
- Discover the impact that digital business is having.
- Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
- Understand digital culture and gain hands-on knowledge on how to build a startup.
- Study how new technologies are crafting the digital reality and what is to come in the next years.