Graduate Program in Barcelona
MBA - International Marketing
Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business landscape. Our MBA in International Marketing program in Barcelona provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective.
During this master’s program in International Marketing, students will learn about the latest developments in e-marketing strategies, advertising and media, preparing them to excel in a career in international marketing.
During this program, students will learn how to:
- Deliver and promote a company's offering in a dynamic market.
- Understand markets, competitors and product portfolios on an international level.
- Analyze how companies use investment to succeed.
A state-recognized, university MBA degree accredited by Universidad Católica de Murcia (UCAM), Spain.
An EU Business School Switzerland private and internationally accredited MBA degree.
- Management Skills3 CH / 4 ECTS
This course introduces the concepts, techniques, procedures and ethics of effective management in organizational settings. Students explore the competencies, skills and organizational processes associated with the four functions of management: planning, organizing, leading and controlling. The course focuses on the human relationships involved in these processes: between an individual and an organization and between an organization and the society in which it operates. During the course students discover how to make these relationships mutually beneficial.
- Organizational Behavior3 CH / 4 ECTS
Understanding, managing and influencing individual and group behavior enables an organization to achieve its goals more effectively. This course examines individual and group behavior within organizations, analyzing the past and present and looking towards the future. It provides theoretical and practical knowledge for understanding topics such as organizational structure, motivation, job design, leadership, managerial decision making, group processes, teamwork and conflict resolution.
- Managerial Accounting3 CH / 4 ECTS
This intensive course examines accounting and finance from the perspective of a decision maker to help students develop a framework for understanding financial, managerial and tax reports. Students prepare and interpret financial information for investors (external users) and managers (internal users), as well as examine how financial instruments are used to support both system and project creation. They look at how the cost-volume-profit relationships and incremental analysis provide information to support decision making. The course discusses topics including general accounting procedures, ethics and transfer pricing.
- Marketing3 CH / 4 ECTS
This course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. It also helps develop an appreciation of different aspects of the marketplace. Students examine the product life cycle, explore the marketing mix and learn how to create marketing strategies. Based on the theoretical background, complete marketing campaigns are prepared for different local and global sectors, environments and situations. Students also explore the marketing plan as a component of the business plan.
- Quantitative Business Methods3 CH / 4 ECTS
This course acquaints students with various statistical tools and techniques, such as analytical model building which is used in administrative and business decision making. Topics include: statistical hypothesis testing, frequency distributions and other applications of statistics, regression analysis, linear programming and financial mathematics.
- Negotiation (seminar)1 CH / 1 ECTS
The need for negotiation skills arises whenever joint decision making is necessary. This seminar develops students’ confidence in their negotiation skills and enables them to become better decision makers. A unique element of the seminar is that students experience the interaction of need, compromise and fear-based negotiations, focusing on the possibility of losing the deal. This seminar also offers an opportunity to discover and experiment with different techniques that help lead to the desired outcomes and clearer decisions.
- Business Law (seminar)1 CH / 1 ECTS
This seminar focuses on key international legal topics: commercial agreements, contracts, intellectual property, ethics, fraud, bribery and corruption. Students reflect on current cases in conjunction with judiciary precedent, gaining practical and applicable insight into business law.
- Personal & Professional Development1 CH / 1 ECTS
Visits to small businesses and international companies, as well as interaction with invited guests, familiarize students with business life. They are then required to present oral and written reports based on their experiences during the visits and events.
- Finance3 CH / 4 ECTS
This course covers key principles of finance necessary to understand and implement the finance function in an organization and carry out the financial analysis that justifies the decision-making process. Students learn to analyze and create alternative investment projects and to prepare corresponding budgets. Topics include the managerial approach to financial analysis, budgeting, planning, control, the management of working capital, long-term assets and long-term financing.
- Human Resources Management3 CH / 4 ECTS
The 21st century brings new challenges to the field, such as outplacement, outsourcing HR functions and employee leasing. This course analyzes the microfunctions of human resources management and explores its strategic importance for an organization to attract, develop, motivate and retain employees. The course covers topics such as recruitment and talent acquisition; training; mentoring and promotion; appraisal; fair compensation; conflict resolution and legal issues.
- Global Economics3 CH / 4 ECTS
Global economics examines basic economic principles used in managerial situations. Topics include: global interdependence and the benefits of trade; market forces of supply and demand; supply, demand and government policies; measuring a nation’s income and cost of living; production and growth; savings, investment and the financial systems; unemployment; the monetary system; and money and inflation. Students learn to apply this knowledge when making economic decisions in a global business context. Students should have basic knowledge of economic terminology.
- Strategic Management3 CH / 4 ECTS
The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. To optimize the overall performance of a firm or a business unit within a firm, students learn to identify and analyze the drivers of the firm’s performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes. It also explores ways to better leverage a firm’s internal resources in order to improve sustainable performance and investigates the limitations of applied theory.
- Management Information Systems3 CH / 4 ECTS
This course examines the role of management information systems in organizations and provides an overview of the functions and cost of technology. Students explore how companies make the most of their investment for managing data and for communicating both internally and externally at a time when companies’ IT budgets are continually increasing.
- Business Strategy Simulation3 CH / 4 ECTS
The effective manager must understand a wide range of technical and social relationships and be able to integrate them within the cost, performance, and time constraints of her/his area of responsibility. To learn and practice strategic planning skills a compute-based management simulation (CAPSTONE Business Simulation) will be used which creates a Business Simulation allows the student to test alternative actions of an operating business in a competitive environmentwithout incurring costs or the risk of implementing them in a real setting. The simulation is played over several time periods.
- Job Career Planning (seminar)1 CH / 1 ECTS
This seminar helps students better understand, analyze and identify future career paths. The knowledge and experience acquired during the MBA course inevitably change the individual’s profile in the market. Reassessing that profile is an essential part of planning for the future, preparing a new CV and perfecting a networking presentation. The changing business environment requires a more innovative approach to job searches, this seminar offers practical support for finding employment after graduating.
- Communication Skills (seminar)1 CH / 1 ECTS
This seminar focuses on understanding the processes needed for effective oral and written communication in a business setting. Emphasis is placed on the application of key principles that will enhance communication and effectiveness, as well as the development of skills and attitudes appropriate for business communication; especially in public speaking.
- Personal & Professional Development1 CH / 1 ECTS
- International Marketing3 CH / 4 ECTS
This course develops an understanding of the global marketing environment through key concepts, tools and theory. It challenges students to think critically about global competition and expansion, as they discuss problems and perspectives of marketing across national boundaries and within foreign countries. Topics include trade laws and regulations in different markets; global analytical frameworks and tools; and current, innovative strategies employed by successful global firms.
- Sales Management3 CH / 4 ECTS
This course helps students understand the complex world of international sales management. Topics include the practical tools of “real-life” sales management: motivation and fair compensation of a sales force; the digitalization of the selling process; and customer relations on an international scale. Actual cases highlight the relevance of intercultural issues and teach students the importance of understanding and respecting the cultural background of agents, distributors and local partners in order to succeed in international business.
- Marketing Research3 CH / 4 ECTS
This course provides students with the necessary knowledge of and insight into key market research concepts. The aim of the course is to give an understanding of how market research is performed, how different questionnaires are designed and developed and how the findings are communicated to managers.
- Digital Marketing Strategies3 CH / 4 ECTS
This combination lecture and hands-on lab focuses on marketing and branding essentials; banner and search engine optimization; domain name awareness; successful email campaigns; usability; analytics; and affiliate programs.
- Advertising & Media3 CH / 4 ECTS
This course gives a broad overview of how advertising and media planning work today. The basic concepts and strategies are discussed, illustrated by actual applications of the disciplines, as well as the tasks, roles and skills of the professionals in this field of expertise. The students will learn to understand advertisers’ needs in terms of creativity and media investment and decide on the best approach to meet these needs.
- EU Research & Dissertation Seminars*
- EU Dissertation15 CH / 20 ECTS
Within the marketing world, there are several subfields that students can work in after they obtain their degrees:
- Marketing consultancy
- Public relations
- Brand management
Some of our courses are available across all five of our campuses. We encourage students to diversify their education by participating in our campus exchanges. Choose the perfect location for you and gain international experience while expanding your global network.
Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.
Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process