The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. The MBA in Communication & Public Relations program will provide students with the skill-set to stay ahead of current trends and apply the latest technologies and communication strategies.

ABOUT THE PROGRAM

Students will explore marketing and communications as essential components of a business plan, discover how to develop relationships in business that benefit all stakeholders, as well as how to create successful communication and public relations strategies.

 

During this program, students will learn how to:
 

  1. Incorporate a marketing plan as an essential part of a business plan.
  2. Drive a company forward with a solid communication strategy.
  3. Use new digital techniques to develop relationships.
Program Duration
1 year
Credits
90
Teaching Language
English
Start Dates
October, January, March
You can do it in
Barcelona, Geneva, Montreux, Online
Schedule
Full-time / Part-time
DEGREE AWARDED
  • A state-recognized, university MBA degree accredited by Universidad Católica de Murcia (UCAM), Spain.

  • An EU Business School Switzerland private and internationally accredited MBA degree.

PROGRAM
(18 CH | 23 ECTS)
  • This course introduces the concepts, techniques, procedures and ethics of effective management in organizational settings. Students explore the competencies, skills and organizational processes associated with the four functions of management: planning, organizing, leading and controlling. The course focuses on the human relationships involved in these processes: between an individual and an organization and between an organization and the society in which it operates. During the course students discover how to make these relationships mutually beneficial.

  • Understanding, managing and influencing individual and group behavior enables an organization to achieve its goals more effectively. This course examines individual and group behavior within organizations, analyzing the past and present and looking towards the future. It provides theoretical and practical knowledge for understanding topics such as organizational structure, motivation, job design, leadership, managerial decision making, group processes, teamwork and conflict resolution.

  • This intensive course examines accounting and finance from the perspective of a decision maker to help students develop a framework for understanding financial, managerial and tax reports. Students prepare and interpret financial information for investors (external users) and managers (internal users), as well as examine how financial instruments are used to support both system and project creation. They look at how the cost-volume-profit relationships and incremental analysis provide information to support decision making. The course discusses topics including general accounting procedures, ethics and transfer pricing.

  • This course promotes the understanding of concepts, philosophies, processes and techniques used in managing marketing operations. It also helps develop an appreciation of different aspects of the marketplace. Students examine the product life cycle, explore the marketing mix and learn how to create marketing strategies. Based on the theoretical background, complete marketing campaigns are prepared for different local and global sectors, environments and situations. Students also explore the marketing plan as a component of the business plan.

  • This course acquaints students with various statistical tools and techniques, such as analytical model building which is used in administrative and business decision making. Topics include: statistical hypothesis testing, frequency distributions and other applications of statistics, regression analysis, linear programming and financial mathematics.

  • The need for negotiation skills arises whenever joint decision making is necessary. This seminar develops students’ confidence in their negotiation skills and enables them to become better decision makers. A unique element of the seminar is that students experience the interaction of need, compromise and fear-based negotiations, focusing on the possibility of losing the deal. This seminar also offers an opportunity to discover and experiment with different techniques that help lead to the desired outcomes and clearer decisions.

  • This seminar focuses on key international legal topics: commercial agreements, contracts, intellectual property, ethics, fraud, bribery and corruption. Students reflect on current cases in conjunction with judiciary precedent, gaining practical and applicable insight into business law.

  • Visits to small businesses and international companies, as well as interaction with invited guests, familiarize students with business life. They are then required to present oral and written reports based on their experiences during the visits and events.

(21 CH | 27 ECTS)
  • This course covers key principles of finance necessary to understand and implement the finance function in an organization and carry out the financial analysis that justifies the decision-making process. Students learn to analyze and create alternative investment projects and to prepare corresponding budgets. Topics include the managerial approach to financial analysis, budgeting, planning, control, the management of working capital, long-term assets and long-term financing.

  • The 21st century brings new challenges to the field, such as outplacement, outsourcing HR functions and employee leasing. This course analyzes the microfunctions of human resources management and explores its strategic importance for an organization to attract, develop, motivate and retain employees. The course covers topics such as recruitment and talent acquisition; training; mentoring and promotion; appraisal; fair compensation; conflict resolution and legal issues.

  • Global economics examines basic economic principles used in managerial situations. Topics include: global interdependence and the benefits of trade; market forces of supply and demand; supply, demand and government policies; measuring a nation’s income and cost of living; production and growth; savings, investment and the financial systems; unemployment; the monetary system; and money and inflation. Students learn to apply this knowledge when making economic decisions in a global business context. Students should have basic knowledge of economic terminology.

  • The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. To optimize the overall performance of a firm or a business unit within a firm, students learn to identify and analyze the drivers of the firm’s performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes. It also explores ways to better leverage a firm’s internal resources in order to improve sustainable performance and investigates the limitations of applied theory.

  • This course examines the role of management information systems in organizations and provides an overview of the functions and cost of technology. Students explore how companies make the most of their investment for managing data and for communicating both internally and externally at a time when companies’ IT budgets are continually increasing.

  • The effective manager must understand a wide range of technical and social relationships and be able to integrate them within the cost, performance, and time constraints of her/his area of responsibility. To learn and practice strategic planning skills a compute-based management simulation (CAPSTONE Business Simulation) will be used which creates a Business Simulation allows the student to test alternative actions of an operating business in a competitive environmentwithout incurring costs or the risk of implementing them in a real setting. The simulation is played over several time periods.

  • This seminar helps students better understand, analyze and identify future career paths. The knowledge and experience acquired during the MBA course inevitably change the individual’s profile in the market. Reassessing that profile is an essential part of planning for the future, preparing a new CV and perfecting a networking presentation. The changing business environment requires a more innovative approach to job searches, this seminar offers practical support for finding employment after graduating.

  • This seminar focuses on understanding the processes needed for effective oral and written communication in a business setting. Emphasis is placed on the application of key principles that will enhance communication and effectiveness, as well as the development of skills and attitudes appropriate for business communication; especially in public speaking.

  • -

(15 CH | 20 ECTS)
  • This oral communication skills course emphasizes organizing thoughts, adapting messages to specific audiences and using language effectively. Students examine and evaluate communication styles and learn to deliver messages verbally and non-verbally with effect and confidence. Other topics include active listening, handling question and answer sessions, impromptu speeches and speech writing.

  • This course explores the meaning, origins and scope of this management and communication function. Students master the concept of public relations by using cases to analyze specific tasks and responsibilities and examine the application of public relations in corporate, governmental and non-profit sectors.

  • This course examines how effective internal, organizational communication is key to achieving objectives and integral to developing a company’s vision and mission. Emphasis is placed on employer-employee relationships; two-way communication; communication tools for socialization and motivation; message construction; and internal events. Students also explore how formal and informal internal communication networks can be used to the benefit of all as well as to further and deepen key concepts in the organization’s strategy.

  • The course examines how to define the most suitable advertising strategy and media using a range of cases and examples. Students develop a deep understanding about how to build effective brands. It also provides them with a clear overview of mass communication law, so that as practitioners, they will act within the accepted parameters and norms. Students will leave the course with a firm understanding of the legal implications in media strategy and crisis management.

  • This course looks at public relations as a function that identifies problems and opportunities; selects priorities; develops strategies; and executes programs - offering a step-by-step approach and system. Students acquire a clear set of giudelines and learn how to create a public relations campaign. Throughout the process, cases are used to illustrate the application of these principles in actual situations.

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  • EU Research & Dissertation Seminars*
  • EU Dissertation
    14 CH / 20 ECTS
*EU research & dissertation seminars will be taken over two terms
EMPLOYABILITY

Companies across all fields have significant use for individuals with a Communication and Public Relations MBA degree as they are versatile and useful in almost any field. Students who major in this could become:

 

  • Campaign coordinators
  • Media consultants
  • Development officers
  • Communications managers
EXCHANGE OPPORTUNITIES

Some of our courses are available across all five of our campuses. We encourage students to diversify their education by participating in our campus exchanges. Choose the perfect location for you and gain international experience while expanding your global network.

CHECK OUR FACULTY

Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.

ADMISSIONS

Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process

Ask for more info
If your application is successful, you’ll be joining a leading business school of the highest caliber. Request information on our programs!