Companies now have more channels than ever through which to promote their products and brands. Through the MBA in Design Management program in Barcelona, students will gain practical knowledge of design, current trends and how they affect corporate practices which is quickly becoming a key component of running a successful organization.

ABOUT THE PROGRAM

Students will gain a general understanding of design history and esthetics while learning how to best apply them to business and productive management practices.

 

During this program, students will:

 

  1. Learn how to apply design to the modern business world.
  2. Develop an overall understanding of design history.
  3. Analyze how to combine design and good business management.
Program Duration
1 year
Credits
90
Teaching Language
English
Start Dates
October, January, March
You can do it in
Barcelona, Geneva, Montreux
Schedule
Full-time / Part-time
DEGREE AWARDED
  • A state-recognized, university MBA degree accredited by Universidad Católica de Murcia (UCAM), Spain.

  • An EU Business School Switzerland private and internationally accredited MBA degree.

PROGRAM
(18 CH | 23 ECTS)
  • This course introduces the concepts of effective management in organizational settings. It covers a broad range of management functions, including organizational processes associated such as planning, organizing, leading and controlling. The course also considers the relationship between an individual and an organization, as well as that between the organization and the society in which it operates.

  • An analysis of organizational behavior in the context of contemporary business, both locally and globally, is presented during this course. Students will review factors affecting the behavior of individuals and groups within organizations and how organizations affect their internal culture and respond to their environments. The course will be broadly divided into three parts: (a) individuals in organizations, (b) group or team processes, and (c) organizational processes. Students will also be asked to consider current challenges for managers, such as the impact of today's rapidly changing socio-cultural environment, globalization, evolving technology and shifting employment relationships.

  • An understanding of financial and management accounting fundamentals for managers, stockholders, financial analysts and creditors and other professionals . The first part of the course focuses on financial accounting by understanding how economic events like operating activities, corporate investments and financing transactions are recorded in financial statements (i.e., income statements, balance sheets and statements of cash flow). The second part provides both a framework and the essential tools for analyzing financial statements. The third part examines management accounting from the perspective of a decision-maker to help students develop a framework for understanding managerial reports.

  • This course dissects the marketing management process and focuses on creating and capturing customer value. The methods for discovering unmet customer needs and wants are also examined, along with methods for identifying market segments and target groups and how to successfully communicate a product’s value proposition.

  • This course introduces the essential quantitative methods for analyzing business situations, making business decisions and finding optimal data-based management solutions. Students will explore the most important theories and practical applications of quantitative mathematical modeling for decision making. Students will acquire a greater comprehension of the importance of the business analytical approach, particularly when dealing with complex contexts, thus minimizing risk and uncertainty.

     

  • The need for negotiation skills arises whenever joint decision making is necessary. This seminar develops students’ confidence in their negotiation skills and enables them to become better decision makers. A unique element of the seminar is that students experience the interaction of need, compromise and fear-based negotiations, focusing on the possibility of losing the deal. This seminar also offers an opportunity to discover and experiment with different techniques that help lead to the desired outcomes and clearer decisions.

  • This course introduces international business law, investment treaties and provides a general overview on the different methods of dispute settlement. It is delivered through a combination of theory, practical exercises and class discussions. No previous knowledge of international business law is necessary, as the objective is to give students an understanding of how the law and its mechanisms influence and affect international business operations.

  • This two-part personal and professional development program prepares postgraduate students for becoming next generation leaders. Each session involves different learning methods, spanning both theoretical and experiential learning, and includes self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation and goal setting, among others. Students will find their purpose and meaning during their EU journey, hone their emotional and social intelligence skills, and determine their career anchors and occupational types.

(21 CH | 27 ECTS)
  • This course covers the key principles of finance. Students learn to analyze and create alternative investment projects and to prepare corresponding budgets. Topics include the managerial approach to financial analysis, budgeting, planning and control, the management of working capital, long-term assets and long-term financing.

  • This course analyses the micro-functions of human resources management and explores its importance in developing, motivating and retaining employees. Students will learn about recruitment and talent acquisition, training, mentoring and promotion, appraisal, fair compensation, conflict resolution and legal issues. Throughout the course students are encouraged to consider the moral and ethical dimensions of HRM decisions, which can affect stakeholders and the organization’s reputation.

  • This course examines basic economic principles used in managerial situations. Topics include: global interdependence and the benefits of trade; market forces of supply and demand; supply, demand and government policies; measuring a nation’s income and cost of living; production and growth; savings, investment and the financial systems; unemployment; the monetary system; and money and inflation. Students learn to apply this knowledge when making economic decisions in a global business context. Students should have basic knowledge of economic terminology.

  • The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. To optimize the overall performance of a firm or a business unit within a firm, students learn to identify and analyze the drivers of performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes.

  • This course provides an overview of the functions and cost of technology. Students explore how companies make the most of their investment for managing data and for communicating both internally and externally at a time when companies’ IT budgets are continually increasing.

  • The effective manager must understand a wide range of technical and social relationships and be able to integrate them within the cost, performance and time constraints of her/his area of responsibility. A computer-based management simulation (CAPSTONE Business Simulation) is created, which allows the student to test alternative actions of an operating business in a competitive environment without incurring costs or the risk of implementing them in a real setting. The simulation is played over several time periods.

  • This seminar helps students better understand, analyze and identify future career paths. The knowledge and experience acquired during the MBA course inevitably changes the individual’s profile in the market. Reassessing that profile, preparing a new CV and perfecting a networking presentation are essential when planning for the future. The changing business environment requires a more innovative approach to job seeking, and this seminar offers practical support for finding employment after graduating.

  • This seminar focuses on effective oral and written communication in a business setting. Emphasis is placed key principles that will enhance communication and effectiveness, as well as the development of skills and attitudes appropriate for business communication, especially in public speaking.

  • This two-part personal and professional development program prepares postgraduate students for becoming next generation leaders. Each session involves different learning methods, spanning both theoretical and experiential learning, and includes self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation and goal setting, among others. Students will find their purpose and meaning during their EU journey, hone their emotional and social intelligence skills, and determine their career anchors and occupational types.

(15 CH | 20 ECTS)
  • Students will develop an understanding of the various forms of contemporary design, an appreciation for the increasingly important role it plays in our lives and a critical approach to its impact on our environment. It emphasizes various design themes throughout history and its implications on management. Designers and international business leaders share their experience, discussing the added value of design in a company’s communications, product promotion and strategic vision.

  • Luxury strategy from product to selling ceremony, based on specific examples from luxury companies. The meaning of a “luxury strategy” is addressed to differentiate between the management luxury and non-luxury brands. Luxury marketing is often seen as the opposite of Fast- Moving Consumer Goods (FMCG) marketing. In the context of creating luxury, the importance of design will be presented as a component of this strategy: design should always be accompanied by a complete global strategy to turn a product into a luxury product.

  • Rulers, wealthy institutions and private individuals have used buildings to demonstrate status and power throughout history. Today, architecture and design increasingly have a commercial objective. Students will learn established theories in the area and consider strategies for growth based on the use of architecture and design. Students are also introduced to development strategies in architectural design, focusing on hotel design, planning, construction, management and facilities. Students will also learn how cities, towns, etc., can develop their identity and appeal through architecture and design.

  • Students come to understand branding and identities of corporations, businesses and organizations by learning to analyze and evaluate brand identities. Students also learn not only how brand identities are created and how various design features affect this identity, but also how the performance of a brand evolves. The course does not aim to turn students into designers, but rather prepares them for leading, or participating in, brand creation processes in managerial positions.

  • The course focuses on understanding the different areas in business and design where photography plays in important role. Students learn about photography workflows and the application of images into the marketing and communication plan of businesses, multinational companies, as well as NGOs and non-profit organizations. The aim is to define the language of photography in support of a brand's strategic position or development. Visual language is both technical and conceptual, and it provides an identity which business and NGO leaders can use to influence their chosen audiences. This course thus introduces students to tools and methods by which managers decide on the use of photographic images – still or moving – to favor their chosen communication strategy.

-
  • EU Research & Dissertation Seminars*
  • EU Dissertation
    15 CH / 20 ECTS
*EU Research & Dissertation Seminars will be taken over 2 terms
EMPLOYABILITY

Design thinking was one of the most prevalent buzz words in 2017 and continues to be one of the skills most looked for from candidates in the business world. Graduates of this program can work on projects involving:

 

  • Brand strategy
  • Advertising
  • Package design development
  • Marketing management
EXCHANGE OPPORTUNITIES

Some of our courses are available across all five of our campuses. We encourage students to diversify their education by participating in our campus exchanges. Choose the perfect location for you and gain international experience while expanding your global network.

CHECK OUR FACULTY

Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.

ADMISSIONS

Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process

Ask for more info
If your application is successful, you’ll be joining a leading business school of the highest caliber. Request information on our programs!