The Executive BBA  is a part of an integrated two-year program for students who want to earn a master's or MBA but do not have, or have not completed, a bachelor's degree or equivalent. The program is designed for working professionals in middle or senior management positions who have at least five years of work experience.

 

The Executive BBA  is a one-year, two-semester intensive component that has been specifically developed to prepare students for EU's master's and MBA programs. It is a bridging program which builds on practical knowledge acquired through professional experience and provides the business and academic frameworks necessary for successfully completing EU Business School master's and MBA studies.

ABOUT THE PROGRAM

EU recognizes that professional candidates already have significant practical knowledge and are familiar with many of the most important aspects of business through their work experience. The curriculum builds on this practical knowledge and is based on second- and third-year bachelor’s degree coursework.

 

During this program, students will:

 

1. Develop a full understanding of current business issues through readings and research.

2. Gain practical experience preparing graduates for immediate entry into an upper management position.

3. Analyze how multinationals and small organizations cope with change.

Program Duration
1 year
Credits
90
Teaching Language
English
Start Dates
October, February
You can do it in
Barcelona, Geneva, Montreux, Online
Schedule
Full-time
CERTIFICATE AWARDED

On successful completion of this program, you earn:

 

  • A private Executive Bachelor of Business Administration certificate from EU Business School, Switzerland
PROGRAM
First Semester (21 CH | 30 ECTS)
  • This course examines contextual factors, administrative mechanisms, organizational processes, cultural influences, government and business structures in our global economy. Students explore the challenges facing modern corporations when organizing cross-border activities that span multiple stages of the value chain. Topics include trade relations and missions, international finance, legal and labor agreements, information needs, production systems, marketing and promotion. Theory is complemented by the Capsim® Global DNA computer simulation as part of the class.

  • This course provides a comprehensive review of business finance and accounting fundamentals and their application to the daily financial issues and decision-making processes of business enterprises. The role of financial management in maximizing the value of the firm will be examined as well as the most effective ways to prepare and interpret cash flow statements.

  • The need for negotiation skills arises wherever joint decision-making is necessary, whether in business or in life. Effective negotiation creates maximum value in the deal-making process. Differences are the basis for negotiation; without them there is no need for negotiation. This practical and experiential course looks at theory and research on negotiation in different scenarios and then applies learning to practice.

  • The digital economy has unlocked new opportunities for businesses, while simultaneously creating new ways of competition in both ‘traditional’ and new sectors of the economy. Increasingly, companies are digitalizing, in order to capture value from innovations, cut costs, enhance performance and deliver new services. Identifying new digital strategies is central to business success, although this can often be a complex task. Managers must understand both the capabilities of digital technologies and the organizational context in which they will be used. This course provides insight into the emergence of digital business, key concepts, technologies, applications and strategic organization.

  • Digital entrepreneurship is a socio-economic and technological phenomenon through which new digital technologies are leveraged in novel ways, shifting traditional ways of creating and doing business. In this course, we examine how to use new digital technologies (particularly social, mobile, analytics and cloud solutions) to improve business operations, invent new business models, sharpen business intelligence and engage with customers and stakeholders through new digital channels.

  • The course looks at strategic marketing from the customer and brand perspective and examines key concepts such as targeting, achieving a sustainable competitive advantage and brand positioning. Students learn the importance of strategic marketing planning in the overall business plan; develop strategic thinking when making and implementing marketing decisions and acquire hands-on knowledge of planning, implementation and control of marketing programs.

  • This course analyzes the key functions of human resource management and explores the strategic importance of attracting, developing, motivating and retaining employees. The course covers topics such as recruitment and talent acquisition; training; employee development, mentoring and promotion; appraisals; fair compensation; conflict resolution; and legal issues. It looks at the role of HR in creating innovative business practices and sustainable sources of competitive advantage, as well as the standard administrative functions of HR. It will also examine HR practices and regulatory labor issues in various national markets.

  • This course hones the analytical skills essential for the decision-making process. It provides students with a decision-making framework and examines the main ideas, concepts and tools developed by economics and management sciences. The specific aim is to achieve an understanding of decision-making as not merely occurring in a specific point in time, but as a dynamic process with ongoing consequences.

  • Managing change and its results entails a variety of skills, from the conceptual and diagnostic, to the strategic, political and interpersonal. This course analyzes the complexity and dynamics of change within organizations, and the relationship that change has to an organization's vision and mission. We distinguish between variables (technology, social structure, interpersonal relations and external demands) and relationships that create or impede change. Competing approaches to dealing with change are examined and evaluated.

Second Semester (21 CH | 30 ECTS)
  • This explores the problems faced by the senior management of an organization. We consider the nature and complexity of strategic management, discuss how to develop a suitable framework for problem analysis, examine the concept of strategy and address the challenges of external and internal constraints. Emphasis is placed on the complex role people play within an organization as well as the impact of the external environment on business activities.

  • This course provides a comprehensive review of business finance and accounting fundamentals and their application to the daily financial issues and decision-making processes of business enterprises. We examine the big picture issues related to corporate finance including capital structure, dividend policy and the cost of financing.

  • The course develops communication skills within the workplace: we examine the functions of the communications director/department, the communications audit, the design and implementation of a corporate communications plan, the purpose of internal communication campaigns for PR and HR and related topics such as organizational culture, ethics, communication flows as well as dealing with challenging situations and contexts. There will be a significant practical element to the course that will require full student participation and will include the preparation and/or analysis of a corporate communications audit, plan, manual and internal communication campaigns.

  • Logical and analytical skills are enhanced through specific case studies. Students are encouraged to examine different cases critically and come up with viable solutions. They will also write their own marketing case, including an overview of the problem to be solved, the background of the case and an overall in-depth description of the problem. The case will be solved in a separate document and the solutions presented in front of a two-person committee. Emphasis is placed on the complex role marketing plays within an organization. The course is delivered through a mix of theory, case analysis, written assignments, and group and class discussion as well as the writing of the individual case.

  • The skills and knowledge that students have acquired in the area of digital entrepreneurship are brought together in this course. The goal is for students to apply the methods and strategies they have learned to successfully launch an innovative venture business from start to finish.

  • This course develops the knowledge and skills required by managers who aim to lead a global business organization. Students study how effective leaders build teams they trust and believe in. They also examine how leaders are responsible for the design of the organization; how they manage organizational change; and how they align their organizations with the interests of both internal and external stakeholders.

  • Social media has disrupted communication channels and created challenges for marketing in the digital age. Control of the brand has shifted from the company to the consumer, and businesses must evolve to leverage this shift.  In this course, students will learn how to manage their brand (either personal or business) on social media and how to create a social media strategy. Topics that are discussed include the importance of influencers and brand advocates, the benefits of listening and aligning objectives with goals.

  • Students will strengthen the fundamental project management and behavioral skills needed to successfully launch and lead projects in for-profit and non-profit organizations. Successful project managers skillfully manage their resources, schedules, risks and scope to produce a desired outcome. In this course, students will explore project management with a practical, hands-on approach through case studies and class exercises. A key and often overlooked challenge for project managers is the ability to manage without influence—to gain the support of stakeholders and access to resources not directly under their control. This course will review causes of project failure and how to mitigate risks through proper planning in the early phases of a new initiative.

  • This course will study the major financial intermediaries and the instruments that are traded in financial markets. This includes examining the effects of financial markets, such as bond and stock markets, which are crucial to promoting greater economic efficiency by channeling funds from people that do not have a productive use for them to those who do.  Activities in financial markets directly affect personal wealth, the behavior of business and consumers and the critical performance of the economy. This course examines how interest rates, foreign exchange rates and the stock market play a prominent role in our financial and economic lives.

  • This course prepares students to advance in their careers through an experiential learning process that extends from job application to employment. Students are familiarized with responsible business practices and discover how best to brand their personal identity for employability. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation, goal setting, and many more.

(22 CH | 30 ECTS)
  • The Management Consulting Project is designed to deliver real-world learning experience, giving students the opportunity to apply skills gained in their professional life combined with the knowledge acquired throughout the program to deliver recommendations and solutions as consultants to businesses. The course develops key skills and competencies for students to provide consultancy services to businesses by exposing them to their practical realities and challenges.

    The course adopts a pragmatic and results-oriented learning approach, whereby students learn about a variety of business consultancy tools and techniques in the classroom, identify problems, analyze key strategies and apply them practically in real business contexts. This allows students to strengthen their knowledge and understanding of business analysis, project management and consulting, while enhancing their skills and competencies in research, strategic communications, drafting, liaising with key stakeholders, teamwork and collaboration and managing conflicts.

    The course is spread over two semesters and culminates with the submission of a project report and a presentation of the key recommendations before faculty and the organization’s representative(s).

  • The Management Consulting Project is designed to deliver real-world learning experience, giving students the opportunity to apply skills gained in their professional life combined with the knowledge acquired throughout the program to deliver recommendations and solutions as consultants to businesses. The course develops key skills and competencies for students to provide consultancy services to businesses by exposing them to their practical realities and challenges.

    The course adopts a pragmatic and results-oriented learning approach, whereby students learn about a variety of business consultancy tools and techniques in the classroom, identify problems, analyze key strategies and apply them practically in real business contexts. This allows students to strengthen their knowledge and understanding of business analysis, project management and consulting, while enhancing their skills and competencies in research, strategic communications, drafting, liaising with key stakeholders, teamwork and collaboration and managing conflicts.

    The course is spread over two semesters and culminates with the submission of a project report and a presentation of the key recommendations before faculty and the organization’s representative(s).

EMPLOYABILITY

Graduates of the Executive Bachelor of Business Administration pursue careers as:

 

  • Brand managers
  • Mortgage advisors
  • Project managers
  • Performance analysts
EXCHANGE OPPORTUNITIES

Some of our courses are available across all our campuses – Barcelona, Geneva, Montreux, Munich and online. We encourage students to diversify their education by participating in our inter-campus exchanges. Choose the perfect location for you and gain international experience while expanding your global network.

CHECK OUR FACULTY

Our experienced academic department comprises entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.

F
ADMISSIONS

Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process

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If your application is successful, you’ll be joining a leading business school of the highest caliber. Request information on our programs!