Our Bachelor of Arts in Leisure & Tourism Management program in Barcelona strikes the perfect balance of theory and practice in one of the fastest growing industries in the business world. In addition to industry-specific modules, our curriculum enables participants to develop a range of business skills applicable to the wider commercial market.


Focusing on the development of executive skills and strategic aptitudes, this program will cover the key competencies required in the industry while developing your understanding of international and intercultural management needs.


During this program, students will:


  1. Analyze the impact of tourism on economic, sociocultural and physical environments.
  2. Learn how to develop an industry focused strategy.
  3. Understand international and intercultural management needs.
Program Duration
3 years
Teaching Language
Start Dates
October, February, June, August
You can do it in

Upon the successful completion of the program, you graduate with a private internationally accredited bachelor’s degree from EU Business School Switzerland and a state-accredited BA (Hons) in Business Management from the University of Derby. These bachelor’s programs are additionally accredited by the Chartered Management Institute (CMI), which gives you the possibility of achieving an extra international qualification: CMI’s Diploma in Management and Leadership.


Students who wish to further their knowledge can take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is accredited and state-recognized (título propio) from Universidad Católica de Murcia (UCAM), Spain.




The Bachelor of Arts in Leisure & Tourism Management is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).


Academic YearFallSpringSummer
Year 1Semester 1
Core courses
Semester 2
Core courses
Semester 3
Core & specialization courses
Year 2Semester 4
Core & specialization courses
Semester 5
Core & specialization courses
Year 3Semester 6
Business Management
Semester 7
Business Management
Semester 8
Diploma of Advanced Studies
in specialization (optional)


First Semester (22 CH | 30 ECTS)
  • This course explores the dynamic organizational environment in which businesses operate and provides students with an overview of functional areas such as human resources, marketing, public relations, financial management, operations management, as well as purchasing and supply management. Students develop an understanding of the theory underlying key management principles including planning, organizing, leading and controlling. Students are introduced to and use the case study method to critically examine business management practices.

  • Marketing involves understanding the marketing mix and making decisions about product, distribution, promotion and price. This course introduces students to the basic concepts, analyses and activities that comprise marketing management, including the study of the marketing environment framework, target market, market segmentation, marketing ethics and the marketing mix. Students analyze cases reflecting marketing successes and failures to acquire the fundamentals of marketing management.

  • This course provides students with theoretical and practical application of communication principles that relate to the production of written messages in the business world. The principles studied and applied in this course come from cases involving business letters, reports and memoranda. Emphasis is put on the production of effective messages which project the brand, achieve desired outcomes and generate positive working relationships.

  • The course is an introduction to the basic accounting theories and principles like: the accounting cycle; the recording and reporting of accounting data; adjusting entries; closing entries; subsidiary ledgers; and financial statements like the accounting for assets is covered in detail. The course also explores new accounting technologies and their use in the preparation of financial information.

  • This course builds skills and proficiency in calculus and focuses on the understanding and application of areas of calculus that are relevant to managerial and business sciences. Students revisit the theory and practice of limits, continue with derivatives and explore applications and integration; including multi-variable scenarios, differential equations, series and optimization.

  • This course builds skills and proficiency in calculus and focuses on the understanding and application of areas of calculus that are relevant to managerial and business sciences. Students revisit the theory and practice of limits, continue with derivatives and explore applications and integration; including multi-variable scenarios, differential equations, series and optimization.

  • Computer literacy is fundamental to the learning process and a mandatory component for a successful career. This course helps students understand computer hardware, software and network systems. It focuses on the Microsoft Office suite and the use of the internet. Special emphasis is given to MS Excel, as it is an essential tool for other subjects taught during the programs.

  • Environmental sustainability means meeting the needs of the present generation without compromising the ability of future generations to do the same. Students examine the objectives and best sustainability practices of leading non-profit and for-profit organizations. In addition, the course looks at “green” business initiatives throughout the world. Topics include carbon and water markets; green buildings; design; and sustainable management systems.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
Second Semester (22 CH | 30 ECTS)
  • This course is an introduction to ethical theory and how it is applied to business issues. Students use case studies to identify ethical issues, analyze them using learned principles and make recommendations to resolve them. The course also prepares students for the social responsibility challenges and opportunities they will face throughout their careers.

  • The fundamental skills for communicating within the workplace and on behalf of an organization are the basis upon which students develop the skills necessary to be effective business executives. These skills include listening, interviewing, speech evaluation, poise and confidence. Students learn to analyze how, when and in which format to send messages, and develop critical analysis skills in order to enhance their oral communication skills.

  • Key accounting concepts and analytical techniques are applied as students gain an in-depth understanding of concepts such as stockholders’ equity, retained earnings and cash flow. The course also examines different tools used in financial statement analysis as well as the basic concepts of budgeting and cost accounting systems used in management accounting.

  • Macroeconomics studies the larger picture and, as such, some of the most important issues that affect our daily lives - income, inflation, unemployment, interest rates, GDP and the business cycle. Students also investigate the role of economics in relation to government policy, international trade and the international monetary system.

  • This course introduces students to the main legal issues that entrepreneurs, organizations and business managers face when running an operation. Students learn about key concepts of business law through situational analysis and discussions on topics including statutory, common and case law. Topics such as setting up a company, trust or partnership, contracts, mercantile, tax, civil, agency and commercial law are covered. The relationship between ethics and the law is a common thread running through the course.

  • This course enables students to perform all the analyses required in day-to-day transactions involving value (time and/or money). Students learn to make business investment decisions in an objective manner. The course explores mathematical concepts and procedures required in financial management and analysis.

  • This course provides students with hands-on experience in the techniques related to the collection and use of statistical data and their evaluation and application in managerial situations. Subjects covered include means, distribution, dispersion and sampling. Keys to statistical inference are highlighted and the importance of random sampling is investigated.

  • This course introduces students to the key concepts and practices that underpin successful advertising and brand communications. Students learn how to select appropriate media for these communications and also develop an understanding of trends, visual thinking, advertising brief development, marketing principles, brand communications, media relations and client/agency relationships.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
Third Semester (21 CH | 30 ECTS)
  • Strategic marketing is the process of ensuring customer satisfaction through the integration of business functions and the continuous search for a sustainable competitive advantage. Students discuss where strategic marketing fits within the overall business plan. The course views strategic marketing from the customer and brand perspective and examines the concept of marketing strategy: targeting, achieving a sustainable competitive advantage and brand positioning.

  • This course introduces students to core financial areas and issues that provide a basis for more specific learning in other courses. Students are introduced to financial instruments and techniques used in financial decision making. Concepts such as asset valuation, financial health, future investment planning, risk and return are explored through case studies.

  • Effective human resources management is a key function in successful organizations. The course examines theories and explores the dynamic relationship between strategy, people, technology and the processes that drive organizations. Key topics include profiling; recruitment and development of staff; employment laws; motivation; job satisfaction; performance management; and fair compensation.

  • This course covers production and operational management, focusing on productivity analysis that contributes to improving business processes and creating a competitive edge. Inventory control systems, procurement, manufacturing and quality control systems are key issues examined and discussed.

  • This course explores the complexities of starting and developing a small business. Students examine the management skills necessary to succeed as independent business owners and learn how to assess personal strengths and weaknesses in order to form effective work teams. The course uses cases to explore key topics such as opportunity analysis, feasibility studies and start-up finance, as well as comparing entrepreneurial management with professional management.

  • This course looks at the foundations, technology and applications of management information systems (MIS) in today’s competitive business environment. Students identify the major management challenges to building and using information systems. Practical cases are used to examine, analyze and compare systems which serve the information needs of organizations.

  • Digital business is an interdisciplinary topic encompassing both business and technology. The course is an introduction to this rapidly-changing mode of doing business. It examines commonly-used and emerging technologies, as well as discussing the organizational impacts and management implications of moving into digital business. A number of specific applications are reviewed through case studies.

  • This course explores the complexities of business in culturally-diverse circumstances. It specifically addresses how cultural diversity can lead to competitive advantage and affect an organization’s internal environment, joint ventures and international expansion. Students examine issues such as diversity of gender, social class, ethnicity and language.

  • This course provides students with an overview of the travel and tourism industry and assesses its economic value. The major components of businesses within the industry are examined and critically reviewed using case studies and class discussion.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
  • Research Methods
Fourth Semester (21 CH | 30 ECTS)
  • All economies, regardless of their size, depend on other economies to some extent. In this course, students examine the forces, processes and actors that shape economic globalization. Topics include the effectiveness of trade organizations such as the WTO, the theory of comparative advantage, modern trade theory, intra-industry trade and the impact of protectionism tools such as tariffs on global trade. The course also examines the impact of international trade on labor and the environment; the balance of payments; exchange rates and the exchange rate systems; open economy macroeconomics; past international financial crises; NAFTA; and the impact of the European Union on the global economy.

  • This course explores and assesses financial issues affecting markets, companies and management. Students are invited to examine and reflect on current and past cases to strengthen learning. Topics include measuring efficiency, valuation of debt, financial analysis and planning and working capital.

  • In the rapidly-evolving world of search engine optimization and viral marketing, social media plays a leading role. This course explores social media marketing tools, techniques and strategies and examines how to use them to build valuable, lasting relationships with customers and other stakeholders. Students learn how to improve online campaign performance and combine social media with other components of a marketing or communications campaign.

  • Financial institutions support entrepreneurs and help them manage the economic risks they take on. This course teaches students the strengths and imperfections of tools and institutions such as banking, insurance, securities, futures, bonds and other derivatives markets, focusing on the recent past, the present and the near future.

  • Understanding consumers enables marketers to more effectively meet the needs of buyers in the market. This course investigates the processes that individuals, groups and organizations use to select, secure, use and dispose of products, services and experiences. It also covers the process of generating ideas to satisfy the needs and impacts that these processes have on the consumer and society. Students develop an understanding of the way people interact with products or services and their marketing environment, as well as an appreciation of the social, cultural and marketing factors that influence the selection and use of products and services.

  • The course focuses on business-to-business relationships. Students learn how to apply their knowledge of sales and purchasing concepts to solve business problems. Effective management of salespeople and purchasing functions is critical to business success because of the constant pressure to improve cost optimization and resource efficiency.

  • This course explores the complexities of service management as an area of business. Emphasis is placed on the strategic issues involved in service, positioning, human resources management, as well as managing change, growth and brand image.

  • This course is an introduction to the events industry in a broad business context, with the aim of developing an understanding of the key areas involved in planning and managing events. Different types of events are covered, with a special emphasis on conference organization and management.

  • The course provides both comprehensive knowledge of cultural heritage and the tools to manage it effectively. An overview of the historical background ranges from antiquity through to the contemporary World Heritage site nominations. Cultural heritage has strong links with national identity, sustainability, education, politics, aesthetics, the economy and, above all, tourism. All of these links are discussed in depth, as are cases of European cultural cities and other examples which illustrate these topics. The study of how cultural heritage is managed includes such issues as conservation, restoration, documentation, research, education and management itself.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
  • Research Methods
Fifth Semester (21 CH | 30 ECTS)
  • This course introduces students to the world of international business and management and examines contextual factors, administrative mechanisms, organizational processes, cultural influences and government and business structures in the global economy. Students explore the challenges facing modern corporations when organizing cross-border activities that span multiple stages of the value chain. Topics include trade relations and missions; international finance; legal and labor agreements; information needs; production systems; marketing; and promotion.

  • In this course, students learn how to evaluate company performance and value based on financial information. Students interpret the income statement, balance sheet and cash flow in addition to learning how to apply ratio analysis. At the end of the course students are able to prepare financial projections based on a company’s financial reports.

  • This course helps students build their negotiation skills and develop an analytical understanding of negotiations and conflict management so that they can become more effective problem solvers. Through role play, simulation and observation, students examine, evaluate and apply negotiation techniques, learning to identify tricks and distracters used by counterparts.

  • The course explores the complexities of managing and developing a small business and gives students practical information concerning small and medium-sized enterprises (SME). This involves exploring the practical implications of self-employment and being part of a family-run business. Topics include areas of marketing, finance and labor management specific to the SME sector.

  • The course addresses three main issues in corporate finance: how a corporation should invest its funds; how it should finance its investments; and to what extent it should distribute some of its assets to its owners. Students look at practical examples of how this balance is achieved in order to maximize the value of the organization.

  • The course introduces the key elements of business-to-business (B2B) marketing and analyzes the differences between industrial and consumer markets. Topics include business buyer behavior, steps in business-buying decisions, B2B marketing strategies, the role of events and B2B marketing campaigns.

  • This course introduces students to the key issues of tourism marketing and covers the principles and practices of the industry in relation to the marketing process. It provides a global overview of a worldwide industry and a clear strategic vision, based on a theoretical background, which is then applied to real life case studies, class discussions, research projects, teamwork and presentations.

  • This course links together three key issues that have become increasingly important in the 21st century: ethics, tourism and public policies. Students develop an understanding of the definition and impact of public policies, how they are formed and the institutional framework of the public sector. The dynamics of the industry are significantly influenced by these three key issues.

  • This course provides an introduction to the hospitality industry and examines the importance of people and service within it. Topics to be discussed include the different types of accommodation available; the restaurant and beverages section; recreation; and theme parks and gaming entertainment: all of which make up the different fields of hospitality. Important functions within the industry, such as human resources, leadership, finance and management are also discussed.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
Sixth Semester (30 ECTS)
  • Improvements to processes, services, products, people, and systems are core to the strategy of organizations. Improvements bridge the gap between current and required performance to add value and achieve and sustain a competitive advantage in the long-term. Effective consultation and project management using appropriate business improvement and research methodologies is key to the successful implementation of change.


    In this module students will explore how to plan, organize, motivate, and control resources to achieve defined goals, on time and to agreed cost and quality criteria. Using a consultative approach, students will be challenged to make decisions based on their own research to provide practical advice and solutions to real-life scenarios taking into consideration the organization’s constraints. They will liaise with employers, establish agreed objectives and present their findings in a clear, business-focused report and presentation.

  • This module studies global business using a combined strategic and economic approach. The recent major global economic shifts are explored, and current international business events are analyzed. Students will study the key theoretical underpinnings, trends and challenges of international trade and foreign direct investment. They will analyze the importance of government and institutions in controlling/regulating international business behavior. The long-term sustainability of businesses in the ever-changing, and often hostile, global business environment is considered, in order to understand the critical role played by strategic management.

  • Students will gain a thorough understanding of the added complexities involved in global marketing and how these impact on the formulation of marketing plans and strategies through this module. It builds on the knowledge and concepts acquired earlier in the programme. This model familiarises students with a range of issues and concepts encountered by international marketers, and provides the theoretical framework for analysing and implementing them in a real-life business situation.


    Assessment is coursework-based, designed to enable students to demonstrate their ability to approach a business challenge as a marketer and business manager. The assessment methods used on this module will also help develop key skills desired by employers, such as critical analysis, business report-writing and presentation skills.

Seventh Semester (30 ECTS)
  • Improvements to processes, services, products, people, and systems are core to the strategy of organizations. Improvements bridge the gap between current and required performance to add value and achieve and sustain a competitive advantage in the long-term. Effective consultation and project management using appropriate business improvement and research methodologies is key to the successful implementation of change.


    In this module students will explore how to plan, organize, motivate, and control resources to achieve defined goals, on time and to agreed cost and quality criteria. Using a consultative approach, students will be challenged to make decisions based on their own research to provide practical advice and solutions to reallife scenarios taking into consideration the organization’s constraints. They will liaise with employers, establish agreed objectives and present their findings in a clear, business-focused report and presentation.

  • This module examines the concepts of leadership and management. It explores the similarities and differences in the roles and responsibilities of leaders and managers in the workplace and the development of leadership theoretical approaches as well as the practical application of these within organizations. Students will analyze the skills and competencies of effective organizational leaders and examine alternative methods of leadership development to enhance these.

  • This module seeks to develop your understanding of the emerging area of International Entrepreneurship and how you can apply that knowledge in a real-life situation. In recent years, international business and entrepreneurship have been coalescing into a single cognate area that is now becoming regarded as cohesive in its own right. Trading blocs such as the EU have placed emphasis on entrepreneurship as an engine of economic growth and the trend towards greater international involvement of SMEs is accelerated by technological advances. At the same time globalization has prompted the re-emergence of local cultures which influence the growth of entrepreneurship in diverse ways. We can therefore see a tension between the global and local elements. Creating an in-depth appreciation of these elements will enable you to apply theory to inform, evaluate and enhance potential international entrepreneurial ventures. Ultimately all organizations need to be aware of the development of international business and that they can no longer rely simply on national trade. The purpose of this module is therefore for you to explore entrepreneurial activity across boundaries paying attention to cultural and political differences, choice of markets, supply chain relations and appropriate marketing implementation. You will apply your learning to a local SME to produce an international market entry strategy and critically evaluate the process you have undertaken.

  • Research Methods (with a pass)
  • Dissertation Seminar
  • Final Case: Marketing (10%)
  • Final Case: Leisure & Tourism Management (10%)
  • Dissertation (80%)
To graduate, in addition to the above courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS
Eight Semester (22 CH | 30 ECTS) - Diploma of Advanced Studies
  • This course examines how firms gain and maintain a competitive advantage. It explores the corporate environment and looks at the challenges entrepreneurs and senior management face when transmitting the vision and mission so that these permeate all departments and functional areas. The course takes a general management point of view of an organization and analyzes decisions and strategies in light of the total business. Students relate strategy to the future development of the organization and discuss how to implement strategic plans.

  • In this course students learn how to create company budgets in line with business policy and, from a management perspective, to understand their purpose, the advantages and disadvantages of budgetary control, and the concept of responsibility centers. The need for detailed information is highlighted and students become familiar with the main concepts, tools and techniques for budgeting and for analyzing budgeting variances.

  • This course concentrates on the fundamental skills of communicating effectively and optimizing synergies in the workplace. Students explore, understand, improve and develop their ability to judge and apply effective strategies, such as two-way communication, events and other social media tools, in the area of organizational communication. Students also learn to analyze how, when and in which format to send messages and develop critical analysis in order to enhance their communication and add value to an organization.

  • This course brings together the skills and knowledge that students will have acquired in the area of marketing. Students thoroughly analyze cases illustrating a variety of situations in which a wide range of companies find themselves, discuss the issues and search for creative solutions. Students identify market opportunities and learn to define strategies compatible with the organization’s marketing plan. This course helps students to understand the strategic and integral role of the marketing department in a business.

  • This course uses case studies to illustrate various issues related to the travel and tourism industry. Students analyze business examples which lay the foundation for class discussion and presentation.

  • This course serves as a forum for discussing tourism policy issues, examining the role of the tourist, the tourism manager and the host community. Global tourism is a dynamic phenomenon, influenced by global events and demand; this course reflects the changing nature of the industry and its logistics.

  • This course covers all the key areas of financial and accounting management, with special emphasis on how these relate to the leisure and tourism industry. Students become familiar with the type of information that is used in situations within this industry.

  • Quality management is a key issue in the service and hospitality sector. This course provides students with an understanding of quality and how it affects businesses in all areas. Students become familiar with the various tools of quality management and how they are applied in everyday management processes.

  • Leisure and recreation cover a wide range of activities that may have different meanings depending on the perception of the target public, from individuals and communities to countries around the world. The consumer’s perception may be influenced by world events which impact leisure time and decisions. Issues such as September 11th, SARS, climate change, financial crises, etc. have had a significant impact on the industry, with corresponding challenges for managers. The ultimate objective of leisure and recreation is the consumer’s happiness and satisfaction, and managers must be fully prepared to make decisions that can optimize value, even in the face of negative influences.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS

This detailed program provides students with a full understanding of this booming global sector. It enables graduates to have a successful career in:


  • Managing hotels
  • Event organization
  • Customer service management
  • Travel agency management

Some of our courses are available across all five of our campuses. We encourage students to diversify their education by participating in our campus exchanges. Choose the perfect location for you and gain international experience while expanding your global network.

In our campuses

Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.


Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process

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