The sports market is a multibillion euro industry that is expanding as it receives more and more media coverage. The Bachelor of Arts in Sports Management in Barcelona is packed with sports management theory as well as business, administrative and entrepreneurial studies, all with an international perspective on the sports world.

ABOUT THE PROGRAM

Utilizing real case studies, our sports management course in Barcelona provides students with the tools they need to immerse themselves in the sports market. Students will take part in several courses including public and media relations in sports, sports broadcasting as well as sports career development.

 

During this program, students will:

 

  1. Gain knowledge of physical education combined with business and management courses
  2. Apply theory to real life situations
  3. Understand the new developments of sports industries
Program Duration
3years
Credits
210 Ects
Teaching Language
English
Start Dates
October, February, June, August
You can do it in
Barcelona, Geneva, Montreux
Schedule
Full-time
DEGREE AWARDED

At EU students have the unique option to earn two degrees by studying an extra semester.

 

Option 1: Single qualification

 

Students completing the EU Bachelor of Sports Management program are awarded an EU Switzerland Business School private and internationally accredited bachelor's degree.

 

  • Duration: Six semesters/three years (summer fast track option available)

  • Credits: 151 CH/210 ECTS

 

Option 2: Dual qualification on campus

 

While completing the EU bachelor’s program, you have the possibility to earn a second distinct qualification by completing one extra semester.

 

  • Duration: Seven semesters/three years (summer fast-track option available)

  • Credits: 172 CH/240 ECTS

 

Upon graduation from the dual qualification program students will receive an EU Switzerland Business School private and internationally accredited bachelor's degree and a U.K. state-accredited Bachelor of Arts (Hons) in International Business degree awarded by the University of Derby.

PROGRAM
First Semester (22 CH | 30 ECTS)
  • This course explores the dynamic organizational environment in which businesses operate and provides students with an overview of functional areas such as human resources, marketing, public relations, financial management, operations management, as well as purchasing and supply management. Students develop an understanding of the theory underlying key management principles including planning, organizing, leading and controlling. Students are introduced to and use the case study method to critically examine business management practices.

  • Marketing involves understanding the marketing mix and making decisions about product, distribution, promotion and price. This course introduces students to the basic concepts, analyses and activities that comprise marketing management, including the study of the marketing environment framework, target market, market segmentation, marketing ethics and the marketing mix. Students analyze cases reflecting marketing successes and failures to acquire the fundamentals of marketing management.

  • This course provides students with theoretical and practical application of communication principles that relate to the production of written messages in the business world. The principles studied and applied in this course come from cases involving business letters, reports and memoranda. Emphasis is put on the production of effective messages which project the brand, achieve desired outcomes and generate positive working relationships.

  • The course is an introduction to the basic accounting theories and principles like: the accounting cycle; the recording and reporting of accounting data; adjusting entries; closing entries; subsidiary ledgers; and financial statements like the accounting for assets is covered in detail. The course also explores new accounting technologies and their use in the preparation of financial information.

  • This course builds skills and proficiency in calculus and focuses on the understanding and application of areas of calculus that are relevant to managerial and business sciences. Students revisit the theory and practice of limits, continue with derivatives and explore applications and integration; including multi-variable scenarios, differential equations, series and optimization.

  • This course builds skills and proficiency in calculus and focuses on the understanding and application of areas of calculus that are relevant to managerial and business sciences. Students revisit the theory and practice of limits, continue with derivatives and explore applications and integration; including multi-variable scenarios, differential equations, series and optimization.

  • Computer literacy is fundamental to the learning process and a mandatory component for a successful career. This course helps students understand computer hardware, software and network systems. It focuses on the Microsoft Office suite and the use of the internet. Special emphasis is given to MS Excel, as it is an essential tool for other subjects taught during the programs.

  • Environmental sustainability means meeting the needs of the present generation without compromising the ability of future generations to do the same. Students examine the objectives and best sustainability practices of leading non-profit and for-profit organizations. In addition, the course looks at “green” business initiatives throughout the world. Topics include carbon and water markets; green buildings; design; and sustainable management systems.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
Second Semester (22 CH | 30 ECTS)
  • This course is an introduction to ethical theory and how it is applied to business issues. Students use case studies to identify ethical issues, analyze them using learned principles and make recommendations to resolve them. The course also prepares students for the social responsibility challenges and opportunities they will face throughout their careers.

  • The fundamental skills for communicating within the workplace and on behalf of an organization are the basis upon which students develop the skills necessary to be effective business executives. These skills include listening, interviewing, speech evaluation, poise and confidence. Students learn to analyze how, when and in which format to send messages, and develop critical analysis skills in order to enhance their oral communication skills.

  • Key accounting concepts and analytical techniques are applied as students gain an in-depth understanding of concepts such as stockholders’ equity, retained earnings and cash flow. The course also examines different tools used in financial statement analysis as well as the basic concepts of budgeting and cost accounting systems used in management accounting.

  • Macroeconomics studies the larger picture and, as such, some of the most important issues that affect our daily lives - income, inflation, unemployment, interest rates, GDP and the business cycle. Students also investigate the role of economics in relation to government policy, international trade and the international monetary system.

  • This course introduces students to the main legal issues that entrepreneurs, organizations and business managers face when running an operation. Students learn about key concepts of business law through situational analysis and discussions on topics including statutory, common and case law. Topics such as setting up a company, trust or partnership, contracts, mercantile, tax, civil, agency and commercial law are covered. The relationship between ethics and the law is a common thread running through the course.

  • This course enables students to perform all the analyses required in day-to-day transactions involving value (time and/or money). Students learn to make business investment decisions in an objective manner. The course explores mathematical concepts and procedures required in financial management and analysis.

  • This course provides students with hands-on experience in the techniques related to the collection and use of statistical data and their evaluation and application in managerial situations. Subjects covered include means, distribution, dispersion and sampling. Keys to statistical inference are highlighted and the importance of random sampling is investigated.

  • This course introduces students to the key concepts and practices that underpin successful advertising and brand communications. Students learn how to select appropriate media for these communications and also develop an understanding of trends, visual thinking, advertising brief development, marketing principles, brand communications, media relations and client/agency relationships.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
Third Semester (21 CH | 30 ECTS)
  • Strategic marketing is the process of ensuring customer satisfaction through the integration of business functions and the continuous search for a sustainable competitive advantage. Students discuss where strategic marketing fits within the overall business plan. The course views strategic marketing from the customer and brand perspective and examines the concept of marketing strategy: targeting, achieving a sustainable competitive advantage and brand positioning.

  • This course introduces students to core financial areas and issues that provide a basis for more specific learning in other courses. Students are introduced to financial instruments and techniques used in financial decision making. Concepts such as asset valuation, financial health, future investment planning, risk and return are explored through case studies.

  • Effective human resources management is a key function in successful organizations. The course examines theories and explores the dynamic relationship between strategy, people, technology and the processes that drive organizations. Key topics include profiling; recruitment and development of staff; employment laws; motivation; job satisfaction; performance management; and fair compensation.

  • This course covers production and operational management, focusing on productivity analysis that contributes to improving business processes and creating a competitive edge. Inventory control systems, procurement, manufacturing and quality control systems are key issues examined and discussed.

  • This course explores the complexities of starting and developing a small business. Students examine the management skills necessary to succeed as independent business owners and learn how to assess personal strengths and weaknesses in order to form effective work teams. The course uses cases to explore key topics such as opportunity analysis, feasibility studies and start-up finance, as well as comparing entrepreneurial management with professional management.

  • This course looks at the foundations, technology and applications of management information systems (MIS) in today’s competitive business environment. Students identify the major management challenges to building and using information systems. Practical cases are used to examine, analyze and compare systems which serve the information needs of organizations.

  • E-business is an interdisciplinary topic encompassing both business and technology. The course is an introduction to this rapidly-changing mode of doing business. It examines commonly-used and emerging technologies, as well as discussing the organizational impacts and management implications of moving into e-business. A number of specific applications are reviewed through case studies.

  • Sport and society are inextricably intertwined, to the extent that sport can be seen as a microcosm of the societies in which we live. Using main sociological theories as a framework, students analyze the different options available to those who make decisions on how sport is used to develop society. The course requires the study of a wide range of subjects in the context of sport and society, such as economics, politics, gender, religion, prejudice and our need for competition and fitness.

  • This course provides students with a broad overview and understanding of the basic practices of public and media relations. The tasks, roles and responsibilities of PR professionals are examined, focusing on how they are applied in the sport industry. The media plays an important role in linking sports with its audience and, therefore, communication is a fundamental part of the industry’s success.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
  • Research Methods
Fourth Semester (21 CH | 30 ECTS)
  • All economies, regardless of their size, depend on other economies to some extent. In this course, students examine the forces, processes and actors that shape economic globalization. Topics include the effectiveness of trade organizations such as the WTO, the theory of comparative advantage, modern trade theory, intra-industry trade and the impact of protectionism tools such as tariffs on global trade. The course also examines the impact of international trade on labor and the environment; the balance of payments; exchange rates and the exchange rate systems; open economy macroeconomics; past international financial crises; NAFTA; and the impact of the European Union on the global economy.

  • This course explores and assesses financial issues affecting markets, companies and management. Students are invited to examine and reflect on current and past cases to strengthen learning. Topics include measuring efficiency, valuation of debt, financial analysis and planning and working capital.

  • In the rapidly-evolving world of search engine optimization and viral marketing, social media plays a leading role. This course explores social media marketing tools, techniques and strategies and examines how to use them to build valuable, lasting relationships with customers and other stakeholders. Students learn how to improve online campaign performance and combine social media with other components of a marketing or communications campaign.

  • Financial institutions support entrepreneurs and help them manage the economic risks they take on. This course teaches students the strengths and imperfections of tools and institutions such as banking, insurance, securities, futures, bonds and other derivatives markets, focusing on the recent past, the present and the near future.

  • Understanding consumers enables marketers to more effectively meet the needs of buyers in the market. This course investigates the processes that individuals, groups and organizations use to select, secure, use and dispose of products, services and experiences. It also covers the process of generating ideas to satisfy the needs and impacts that these processes have on the consumer and society. Students develop an understanding of the way people interact with products or services and their marketing environment, as well as an appreciation of the social, cultural and marketing factors that influence the selection and use of products and services.

  • The course focuses on business-to-business relationships. Students learn how to apply their knowledge of sales and purchasing concepts to solve business problems. Effective management of salespeople and purchasing functions is critical to business success because of the constant pressure to improve cost optimization and resource efficiency.

  • This course incorporates basic theory, discussion and practical experience to facilitate understanding of performance enhancement in sport and in life. Drawing on both sample cases and personal experiences, students explore their own mental habits as a means to develop insight into behaviors that influence performance.

  • This course provides students with an understanding of the complexity of event operations and management. Emphasis is placed on the roles that the various stakeholders play within an event and on the integration of the services provided. The course uses a mix of theory, case analysis, written assignments, readings and class discussion.

  • This course provides students with a broad overview and understanding of the basic practices of sports reporters, as well as the routines and techniques used by sportscasters. On completing this course, students understand how to prepare and produce sports news components, such as interviews, reports, chronicles, etc., for all kinds of media. Students also learn the fundamentals of broadcast journalism.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
  • Research Methods
Fifth Semester (21 CH | 30 ECTS)
  • This course introduces students to the world of international business and management and examines contextual factors, administrative mechanisms, organizational processes, cultural influences and government and business structures in the global economy. Students explore the challenges facing modern corporations when organizing cross-border activities that span multiple stages of the value chain. Topics include trade relations and missions; international finance; legal and labor agreements; information needs; production systems; marketing; and promotion.

  • In this course, students learn how to evaluate company performance and value based on financial information. Students interpret the income statement, balance sheet and cash flow in addition to learning how to apply ratio analysis. At the end of the course students are able to prepare financial projections based on a company’s financial reports.

  • This course helps students build their negotiation skills and develop an analytical understanding of negotiations and conflict management so that they can become more effective problem solvers. Through role play, simulation and observation, students examine, evaluate and apply negotiation techniques, learning to identify tricks and distracters used by counterparts.

  • The course explores the complexities of managing and developing a small business and gives students practical information concerning small and medium-sized enterprises (SME). This involves exploring the practical implications of self-employment and being part of a family-run business. Topics include areas of marketing, finance and labor management specific to the SME sector.

  • The course addresses three main issues in corporate finance: how a corporation should invest its funds; how it should finance its investments; and to what extent it should distribute some of its assets to its owners. Students look at practical examples of how this balance is achieved in order to maximize the value of the organization.

  • The course introduces the key elements of business-to-business (B2B) marketing and analyzes the differences between industrial and consumer markets. Topics include business buyer behavior, steps in business-buying decisions, B2B marketing strategies, the role of events and B2B marketing campaigns.

  • The class will discuss the theory, development, and application of analytics in sports. Students will learn about the application of analytics in sports for purposes of in-game strategy, player performance, team management, sports operations, and fantasy competitions, among many other topics. The class will consist of lectures, guest speakers from the sports industry and academia, and culminate with an individual project.

  • This course provides a current overview of several facets of the sports marketing industry, including athlete representation and management; marketing of clients and events; industry structure; technology; strategy; and broadcasting. It incorporates and reinforces the skills and concepts that have been acquired in previous courses, while developing general knowledge and perspective of sports marketing.

  • This course examines the legal and ethical aspects of physical education, sports and recreation, all of which have significant implications for effective teaching, coaching and athletic training.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
Sixth Semester (21 CH | 30 ECTS)
  • This course examines how firms gain and maintain a competitive advantage. It explores the corporate environment and looks at the challenges entrepreneurs and senior management face when transmitting the vision and mission so that these permeate all departments and functional areas. The course takes a general management point of view of an organization and analyzes decisions and strategies in light of the total business. Students relate strategy to the future development of the organization and discuss how to implement strategic plans.

  • In this course students learn how to create company budgets in line with business policy and, from a management perspective, to understand their purpose, the advantages and disadvantages of budgetary control, and the concept of responsibility centers. The need for detailed information is highlighted and students become familiar with the main concepts, tools and techniques for budgeting and for analyzing budgeting variances.

  • This course concentrates on the fundamental skills of communicating effectively and optimizing synergies in the workplace. Students explore, understand, improve and develop their ability to judge and apply effective strategies, such as two-way communication, events and other social media tools, in the area of organizational communication. Students also learn to analyze how, when and in which format to send messages and develop critical analysis in order to enhance their communication and add value to an organization.

  • This course brings together the skills and knowledge that students will have acquired in the area of marketing. Students thoroughly analyze cases illustrating a variety of situations in which a wide range of companies find themselves, discuss the issues and search for creative solutions. Students identify market opportunities and learn to define strategies compatible with the organization’s marketing plan. This course helps students to understand the strategic and integral role of the marketing department in a business.

  • This course uses case studies to give practical illustrations of issues that arise in various areas of sports management. Students learn to deal with a range of cases systematically: identifying issues, determining possible impacts, evaluating proposals and producing solutions.

  • This course introduces the principles of sports sponsorship, an increasingly important element in the sports industry. A practical approach is applied to critically examine the various management issues, including planning, processing, sales strategizing and evaluating.

  • This course combines theory, case studies, internet investigation and exercises to provide students with a clear view of the sports hospitality and sports events markets on a global scale. A very practical and interactive approach is applied, by bringing organizers and sports hospitality providers to relay real-life experiences of the world of sport.

  • This course explores professional preparation, attitude and development as the three important elements of success. The sports industry offers a wide range of positions including athletes, managers, coaches, marketers and reporters. Preparing students to apply the three key elements provides a solid base for any future career.

  • The practice of sport requires a wide range of facilities. Both public and private sector funds are invested for the benefit of all the stakeholders. Deciding upon appropriate facilities requires assessment, feasibility studies and solid business plans. Operating and managing the facilities must be carried out in the most cost-effective, sustainable way, whether the facilities are for long-term use by a community or for special events with short-term duration.

  • Personal & Professional Development Seminars/Company Visits
    1 CH / 1 ECTS
(23 CH | 30 ECTS)
  • Research Methods (with a pass)
  • Dissertation Seminar
  • Final Case: Marketing (10%)
  • Final Case: Sports Management (10%)
  • Dissertation (80%)
  • Graduation Requirements Total Credits
    23 CH / 30 ECTS
EMPLOYABILITY

Graduating with a sports management degree is a great way to enter this highly competitive industry. Individuals can pursue careers in:

 

  • Professional team management
  • Marketing and promotions management
  • Community management
  • Corporate sponsorship
EXCHANGE OPPORTUNITIES

Some of our courses are available across all five of our campuses. We encourage students to diversify their education by participating in our campus exchanges. Choose the perfect location for you and gain international experience while expanding your global network.

CHECK OUR FACULTY

Our experienced academic department is comprised of entrepreneurs, consultants and business leaders to provide students with the perfect educational balance between classroom theory and real life experiential learning.

ADMISSIONS

Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process

Ask for more info
If your application is successful, you’ll be joining a leading business school of the highest caliber. Request information on our programs!