Juan B. Barguñó has over 40 years of experience in the advertising industry. His career includes roles at top multinational advertising agencies: JWT, Y&R, S&S and O&M in Spain, Latin America and the U.S.A. As a professor at EU Business School Barcelona, Juan teaches marketing, advertising and media in both MBA and bachelor's courses. Sharing expert insights gained from his time working on a number of communications strategies for global brands such as Nestlé, Unilever, Procter & Gamble, Motorola and Kia, Juan encourages his students as much as his professional clients to think beyond the obvious in order to finding new communication opportunities and build their brands. Juan has developed excellent creative, communication, and interpersonal skills from his varied and high-profile background which he applies inside and outside the classroom.

JUAN BARGUNYO
Juan B. Barguñó

Brands, like people, have personalities, and they can make or break them in the market place.

Marketing and Communications Lecturer
Barcelona Campus
Education
1974-1975

ESADE Business & Law School: Master's in Marketing

1969-1970

NY University: Film Production

1969-1970

New York Institute of Advertising: Advertising, Account Management, Production, Creativity

Employment
2004-2006

Ogilvy & Mather Chile: Director of Client Services

1999-2004

Saatchi & Saatchi Miami: Director Mercosur, Regional Account Director Latin America and US Hispanic Market

1998-1999

DLC Group: VP Director of Brand Planning & New Business

1993-1998

Saatchi & Saatchi: Regional Account Director Latin America and The Caribbean

1991-1993

Saatchi & Saatchi: VP Group Director

1989-1990

Saatchi & Saatchi: Director of Client Services at Comstat/Rowland (Public Relations)

1988-1989

Saatchi & Saatchi: Group Account Director

Teaching
2008-

EU Business School: Professor of Marketing, Advertising and Media (MBA and Bachelor)

2009-2014

ESEI: Professor of Marketing, Advertising and Research (Bachelor)

2007-2014

MMPR-Global: Partner

2007-2014

SEK International Institution: Consultant and International Lecturer

2007-2014

International Education Systems: Consultant and International Lecturer

2005-2006

Universidad Andrés Bello, School of Advertising: Part-time College Professor

1975-1976

EADA Business School: Marketing Lecturer