Upon the successful completion of any of EU's master's degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The MSc in International Management has been designed to provide students with comprehensive knowledge of international business and management as well as an advanced skillset in one of 11 specializations. Graduates of this master’s degree may be interested in the following careers.
Sales Agent
Sales agents sell and distribute products on behalf of manufacturers (principals) in exchange for a commission. They may work for an agency or independently and, unlike a distributor, do not usually take title to goods during a sale. Depending on the contract signed, they may represent one or several companies within a specific sector. Sales agents typically work in overseas markets and have strong knowledge of local laws and regulations. They are in charge of the marketing and promotion of a manufacturer’s products in their market. They usually build a solid client portfolio.
Sales agents have strong negotiating skills. They communicate well and have knowledge of product and commercial regulations within a geographical area.
International Business Analyst
International business analysts help companies successfully expand into foreign markets and/or grow their business abroad. They work across a multitude of sectors. As part of their job function, they will undertake financial analyses, research local laws and regulations, carry out market research, develop business plans and strategies and make project proposals to fulfill an organization’s objectives abroad. International business analysts will undertake risk analysis. They also manage and monitor projects and may take the project lead. They are highly organized professionals with skills in research.
International business analysts will have excellent communication, computer, analytical and project management skills.
Digital Growth Manager
Digital growth managers are in charge of the development and implementation of digital strategies that will increase traffic to an organization’s website and generate online sales. Their main task is to optimize customer conversion (CRO). These professionals are in charge of managing and developing the company website and online shop, and they will be involved in content creation and design. They are also responsible for campaign management and will be proficient in SEO, SEM and PPC. They will constantly look for new growth opportunities across digital channels and will use testing for conversion optimization. Data analysis is key to this job position.
Digital growth managers have solid knowledge of digital marketing. They are analytical and creative.
Corporate Partnerships Manager
A corporate partnerships manager is responsible for sourcing, maintaining and building mutually beneficial corporate relationships between an organization and large entities. These professionals often work for sports entities. They will develop and manage partnerships to grow the business and undertake functions of account management. To develop initiatives and activities of interest to both parties, corporate partnerships managers work closely with marketing as well as with other departments to ensure that the needs of these key partners are satisfied.
A corporate partnerships manager will need to possess strong interpersonal, negotiation, presentation and communication skills as well as creativity.
Areas of Work
The MSc in International Business provides students with a global understanding of international business and management as well as knowledge in one of 11 specializations. Graduates of this master’s degree may be interested in working in the following professional areas.
Consumer marketing comprises the creation and promotion of products to the end consumer. Functions within this discipline include market research, data analysis, creation of promotional campaigns, advertising, budgeting and product development, among others. The aim of consumer marketing is to positively differentiate the organization’s product from others and to create and defend a unique brand positioning for growth in market share.
International business development is in charge of identifying international markets for company growth. They will research international markets and create and implement international business strategies in accordance to company objectives. Professionals in this field work in a global context and need to understand and comply with local government policies and regulations as well as have a multicultural understanding for success.
Overseas Economic and Trade Offices act on behalf of governments in foreign countries to promote and detect business opportunities overseas. These entities will gather information and prepare commercial reports on opportunities in the destination country and will respond to company queries about export opportunities. They will also support local companies abroad. Their tasks also include organizing promotional events such as trade fairs and exhibitions and networking to build business contacts.
Corporate communication manages the external communication of an organization. Its aim is to create a positive image for the company among stakeholders. Tasks include writing and editing press releases and issuing information about the company including financial reports to stakeholders, among others. This department will work closely with top management and will deal with the press in company matters. Professionals within this area are key in crisis management and reputation management. Internal communication may also fall under the responsibility of this area.
