European University – The Business School in Barcelona, Spain
The International Marketing MBA at European University Barcelona covers fundamental approaches of understanding markets, competitors, product portfolios and consumer behavior from an international perspective. It emphasizes current developments in e-marketing strategies and changes in advertising and the use of media. This program equips graduates with the necessary tools, skills and mindset required to be effective international marketers.
CH-Credit Hours
ECTS-European Credit Transfer System
TERM I (18 CH | 23 ECTS)
(CH | ECTS)
TERM II (18 CH | 23 ECTS)
(CH | ECTS)
- MCO 201 - Finance 3 4
- MCO 202 - Human Resources Management 3 4
- MCO 203 - Global Economics 3 4
- MCO 204 - Strategic Management 3 4
- MCO 205 - Management Information Systems 3 4
- MCO 206 - Communication Skills (seminar) 1 1
- MCO 207 - Job Career Planning (seminar) 1 1
- Industrial Visits and Invited Managers' Lectures 1 1