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BA - Bachelor of Arts in Communication & Public Relations

European University – The Barcelona Business School, Spain

The Bachelor of Arts in Communication & Public Relations degree is a 3-year course of study. It is an exciting, varied and innovative program taught by excellent faculty with direct commercial experience. During the course students develop practical media skills and theoretical understanding of public relations and corporate communication.

The BA program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, advertising, marketing, communications, research and negotiation.

CH-Credit Hours
ECTS-European Credit Transfer System
YEAR ONE

FIRST SEMESTER (22 CH | 30 ECTS)

BCO118 - Environmental Sustainability (2|3)
Seminars/Industrial Visits (1|1)

SECOND SEMESTER (22 CH | 30 ECTS)

YEAR TWO

THIRD SEMESTER (21 CH | 30 ECTS)

BAC212 - Interpersonal Communication (2|3)
Seminars/Industrial Visits (1|1)
FOURTH SEMESTER (21 CH | 30 ECTS)
BAC223 - Public Relations Campaigns (2|3)
Seminars/Industrial Visits/Thesis Seminar (1|1)
YEAR THREE

FIFTH SEMESTER (21 CH | 30 ECTS)

BCO316 - Industrial Marketing (2|3)
BAC313 - Persuasion & Lobbying (2|3)
Seminars/Industrial Visits/Thesis Seminar (1|1)

SIXTH SEMESTER (21 CH | 30 ECTS)

 
Final Case: Marketing (3|3)
Final Case: Communication & Public Relations (3|3)
Thesis (6|6)